Cookies are small text files stored on web browsers to retain information on devices such as computers, smartphones, and tablets. Similar technologies, including locally stored data, unique device identifiers, and related software, may also be used for similar purposes. For the purposes of this policy, all such technologies are collectively referred to as “Cookies.”

Exsure uses Cookies when you visit our website, interact with our platform, or engage with third-party websites and applications that integrate Exsure’s features. These Cookies help us enhance user experience, analyze website traffic, and understand how users engage with our platform. They also enable us to provide relevant content and improve our services.

This policy explains how we use Cookies and the choices available to you. Unless stated otherwise, the data collected through Cookies is processed in accordance with our Privacy Policy.

What are Cookies?

Cookies are small text files stored on your device when you visit a website, helping websites remember user preferences, login details, and browsing activity. They enhance functionality, improve user experience, and enable analytics or targeted advertising. Users can manage or disable Cookies through browser settings or contacting us.

Why Do We Use Cookies?

Cookies play a crucial role in enhancing, securing, and optimizing the functionality of the Exsure website. They help us improve user experience, protect your data, and refine our services. While the specific Cookies we use may change as our platform evolves, they primarily serve the following purposes:

1. Authentication

We use Cookies to verify user sessions and track login status, ensuring seamless access to Exsure’s website and features.

Example: Cookies help maintain your login session as you navigate through different sections of the website, eliminating the need for repeated logins. They also allow us to recognize your browser or device for a consistent browsing experience.

• Security and Website Integrity

Cookies contribute to the security of user interactions and help maintain the integrity of the Exsure platform.

Example: They assist in identifying and preventing unauthorized access attempts, such as repeated login failures, and enable additional security measures when needed. Cookies also help detect unusual activity and support account recovery if access credentials are lost.

• Content Personalization and Improvement

Cookies enable us to tailor content and recommendations based on user interactions, enhancing engagement and usability.

Example: By analysing browsing patterns, Cookies help us optimize product displays, improve website performance, and provide relevant content aligned with user interests.

• Account Recovery and Security

Cookies help protect user accounts and ensure a secure browsing experience on the Exsure website.

Example: We use Cookies to store information that facilitates account recovery in case you forget your login credentials. Additionally, if unauthorized access or suspicious activity is detected, Cookies enable us to implement extra authentication measures to safeguard your account.

Cookies also play a critical role in identifying and preventing activities that violate our policies or compromise platform security.

Example: They assist in detecting and mitigating spam, phishing attempts, and fraudulent activities, such as the creation of multiple fake inquiries. Cookies further help us identify devices affected by malware and take preventive measures to reduce security risks.

• Advertising, Recommendations, and Performance Insights

Cookies help us improve content recommendations, optimize advertising efforts, and analyze the performance of promotional activities.

Example: Cookies allow us to display relevant product or service recommendations based on your previous interactions with Exsure. Additionally, they help us optimize outreach efforts by tracking user engagement with specific offerings.

Ad Frequency Management: Cookies ensure users are not repeatedly shown the same advertisement by managing display frequency across different sessions.

Example: They enable us to measure ad impressions, track engagement (such as clicks and inquiries), and evaluate the effectiveness of promotional campaigns.

• Cross-Device and Browser Consistency

Cookies enable seamless access and functionality across multiple devices and browsers, ensuring a consistent user experience on the Exsure website.

Example: They help prevent duplicate prompts or notifications when users browse Exsure’s website from different devices, providing uninterrupted and relevant engagement.

• User Insights and Engagement

Cookies allow us to understand user preferences and behaviours, including interactions with our website, inquiries, and engagement with content.

Example: Cookies help analyze how users interact with Exsure’s offerings, enabling us to improve website functionality, enhance product displays, and develop features aligned with user needs.

Additionally, Cookies enable users to manage preferences for marketing communications or promotional outreach. For more details on data usage and privacy controls, please refer to our privacy policy.

• Site Features and Personalization

Cookies play a crucial role in enabling core website functionalities and offering a personalized browsing experience.

Example: Cookies store user preferences, track interactions with Exsure’s content, and facilitate tailored recommendations based on previous engagements. They also support content customization when accessing third-party platforms integrated with Exsure’s features.

Localization: Cookies remember your preferred language and regional settings, ensuring the website is displayed in the most relevant format.

• Performance Optimization

Cookies enhance the performance of the Exsure website, ensuring smooth functionality and an optimal browsing experience.

Example: They assist in managing website traffic efficiently, measuring page load times for different users, and adapting content display based on device specifications, such as screen size or high-contrast settings.

1. Analytics and Research

Cookies provide essential insights to help us analyze and improve Exsure’s website, services, and user experience.

Example: They help us understand user interactions, identify the most visited sections of our website, and enhance navigation and content based on user preferences.

Cookies play a crucial role in ensuring Exsure delivers a seamless, efficient, and personalized experience for all visitors.

The Scope of Cookies Usage

Exsure utilizes Cookies in the following contexts:

1. On its official website and digital platforms to enhance user experience and functionality.
2. Across affiliated platforms and services operated by Exsure and its business partners.
3. On third-party websites and applications that integrate Exsure’s technologies. Exsure may collect information such as device details and user interactions when you engage with these third-party services, regardless of whether you have directly contacted Exsure.

Do Other Parties Use Cookies with Exsure Services?

Yes, third parties may use Cookies in connection with Exsure’s website to provide additional functionalities, analyze performance, and support marketing efforts.

Example: Analytics and marketing partners may use Cookies on Exsure’s website to help evaluate user engagement, measure the effectiveness of promotional campaigns, and compare insights across various platforms.

Additionally, third parties may implement their own Cookies on their respective websites and applications while utilizing Exsure’s services. We recommend reviewing their individual cookie policies to understand how they handle data collection and usage.

Managing Cookies for Ads and Recommendations

Exsure uses Cookies to enhance user experience by providing relevant and personalized content. You have control over how your data is utilized for promotional and analytical purposes through available settings.

Managing Cookies and Advertising Preferences

You can review your preferences to understand why certain content or promotional materials are displayed to you and manage how Exsure uses the collected data for recommendations.

To offer more relevant content, Exsure may use data provided by partners regarding your interactions with third-party websites and applications. If you wish to modify these preferences, you may contact Exsure at info@exsure.in.

Third-Party Advertising and Content Integration

Exsure may collaborate with third-party platforms to optimize the display of relevant content outside its website. By adjusting your preferences, you can manage the extent to which such content aligns with your interests.

Browser Cookie Controls

Your browser or device settings may allow you to manage cookie storage and deletion. For guidance, please refer to your browser or device’s help documentation.

Note: Disabling Cookies may impact certain functionalities of Exsure’s website. To ensure seamless navigation, consider enabling essential Cookies.

Policy Updates

This Cookie Policy may be updated periodically. Any changes will be reflected on our website, and we encourage users to review this policy regularly to stay informed about how Exsure utilizes Cookies.